NaturEtrade is a web-based mapping tool that demonstrates a novel approach to assessing the ecological potential of land in terms of the ecosystem services that it provides, and then "trading" these services.
It was developed by researchers in the University of Oxford working closely with colleagues in Sylva Foundation with extensive expertise in the provision of online resources and planning tools for land management. It was co-funded by the University of Oxford and the LIFE+ programme of the European Commission.
It is an easy-to-use automated ecosystem service evaluation tool that can assess uploaded information on a land parcel to determine its ecological potential. Beneficiaries of ecosystem services (including businesses, other land owners, national or regional/local government agencies) can contract with landowners for the continued (and ultimately enhanced) provision of these services. It was originally conceived as an "eBay for ecosystem services" and has potential for use in this way, or adapted for reverse auction contracting systems.